AR Ventures (arventures.io
), a UAE blockchain consultancy company, and Ancora1919 (ancora1919.com
) - one of the oldest Italian luxury pen manufacturers that created world's first Bitcoin Pen announced a strategic partnership that would lead to the development of new blockchain products.
During 2018 and 2019 the two companies will work closely on new designs and improving Ancora brand awareness among the crypto-currency community.
As the first step, the companies will re-launch Ancora's website by 1st
AR Ventures will implement a marketing strategy to help enter new markets, such as UAE, India and the USA.
In June of 2018, Ancora acquired probably the most iconic Italian pen brand OMAS (Officina Meccanica Armando Simoni), which was purchased in 2011 for $50 mln. 90% of OMAS was now under O-luxe Group (ex. Ming Fung) and 10% remained with the French luxury goods company LVMH. AR Ventures plans to develop digital services and marketing for both brands.